part brand preference
can someone explain why exactly, so many people are die-hard motorcraft brand fans? personally i have had nothing but bad experience dealing with motorcraft. the most confusing instances are batterys, filters and spark plugs; if you can convince me with sound logic that motorcraft is THE brand to use in a ranger, i will convert.
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Because that is what the engine and truck were engineered with.
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I couldn't convince you that motorcraft is superior, because its a case by case thing; motorcraft is a re-brander. I prefer buying from known companies, than paying a premium for a car manufacturer logo. Most of the time, it's a lot cheaper to buy aftermarket, and get better quality. |
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I tend to speculate that since both plugs and plug wires have a resistance value, that mixing different brands of plugs and wires produces an incorrect resistance.
Either that or Motorcraft has a specific part number for each application so that the plugs are pregapped correctly where other brands tend to offer plugs for wider applications and the plugs get installed under the assumption that they are pregapped when they aren't. |
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i use amsoil, e3 plugs and can tell a difference. i used to use motorcraft, after i became a dealer of amsoil i tried it and i can tell i made a little difference. i usually buy aftermarket, bigger and better rather than keep it stock
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they just order spark plugs to their specifications, and re-brand them. you're better off buying autolite, since manufacturers love to cut down on spendings, quality is usually a bit inferior. |
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Because if my truck has made it 8 years without any problems using Motorcraft parts, why mess with what works?
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I run Motorcraft batteries because I just replaced the pair of batteries in my 97 powerstroke a year ago. And it sits a lot, and the batteries worked great up until last winter. Also, they had a higher CCA than others, they fit perfectly in my truck and were cheaper than Interstates.
A while back, I had a Dodge cummins work truck, replaced the batteries with ones from NAPA, the best they had, and they didn't fit right, and went bad in three years. I run Motorcraft oil filers including transmission filters in all my fords, including my race cars. They seem to work, and I don't like fram. I run Motorcraft oil in my powerstroke only because the injectors also use the oil, so I use what Ford tells me to. Quakerstate in the other trucks and one race car, Brad-Penn in the other. Motorcraft plugs are great, but I'll run them, Autolites or NGK, whatevers availible and the cheapest. |
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1- Replace original tags with motorcraft brand. 2- Inflate pricing to reflect the "quality" linked to the brand. 3- ?? 4- Profit. |
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