Ford Ranger Forum - Forums for Ford Ranger enthusiasts!

Go Back   Ford Ranger Forum - Forums for Ford Ranger enthusiasts! > >
Forgot Password? Join Us!

Welcome to Ford Ranger Forum

Reply
 
Thread Tools Search this Thread

  #1  
Old 06-30-2011, 03:10 PM
pink.rocker pink.rocker is offline
Ford Rangers
 
Join Date: May 2009
Posts: 218
Default aw sad!

http://autoholics.com/2011/06/30/The...-Sunset-546970


The Ranger Rides into the Sunset
By: Andy Sheehan
Posted On: 6/30/2011 7:02AM StreetsideStig Some eras, like presidential administrations and world wars, have clear borders. Others, like when trucker hats became uncool again, are harder to pin down. This is a case of the former, because last week, the UAW announced the death of the US Ford Ranger, and by extension, the end of the small truck in America. The last example will exit the factory in December of this year.




Close your eyes and imagine yourself in 1976. Youíre wearing flared jeans and Peter Framptonís ďBaby I Love Your WayĒ is crooning from your AM radio. Automakers and motorists alike are still reeling from the Oil Crisis. Datsun and Toyota have just entered the American truck market, and Chevrolet is churning out Luvs, soon to be festooned with cheap tonneau covers and whatever else their buyers have lying around (these minitrucks soon to be replaced by Chevyís S-10 in 1982).

In those days, the suits at Dearborn were looking to design their own small truck, one as efficient as a car but as durable as an F-Series. It would be even smaller than their old F-100, but would have all the capability of a full-size truck. And after four years of design and implementation, they had one, the Ranger. The name had previously been used for a trim level on the F-100, and while the moniker may have been too obscure to be evocative, customers bought them in droves, and the Ranger became an instant American icon.

In fact, the Blue Oval sold over 7 million Rangers during the little truckís 29-year run in America. Some were rebadged as Mazdas, perhaps in hopes of wooing buyers impressed with Japanese reliability.

Sadly, those impressive sales numbers have been on a steady, even decline for more than a decade. While almost 350,000 were sold in 1999, last year Ford only dealt just over 55,000. It was only a matter of time, and Ford isnít alone in abandoning the compact pickup. The S-10 disappeared in 2004, to be replaced by Chevyís mid-sized Colorado, and even the old Japanese contenders beefed up their trucks, the Tacoma and Frontier swelling to fit the mid-size niche.

So why doesnít Ford follow suit and simply replace the Ranger with a mid-sizer? Why donít they follow through on those persistent F-100 rumors? Because there isnít a need. Fordís EcoBoost turbochargers in everything from the Focus to the F-150 are kicking around the competition like hockey pucks. And because that F-150 now has a turbocharged V6, its MPGs are almost affordable. Why buy a small truck with decent mileage when you can get a big truck with the same?

Sadly, like the small car, the small truck is dead in America. Culprits include safety standards and market mindsets caused by, er, safety standards. So while we mourn the loss of the Ranger and lay back to dream of what might have been (an EcoBoosted model?), let us remember the Ford Rangerís long and faithful service. It was a college studentís best friend, the perfect fleet truck for auto parts stores, and a handy manís indispensable weapon of choice. The Ranger is dead. Long live the Ranger.
__________________
1991 Regular cab Custom interior/exterior, Shag, pink panther, read pearl, rambo, MARIO!
1993 Splash 4.0L, medium lapis blue, step side M.I.A
1999 sport 4.0L, xlt, Amazon green
2002 Edge Chrome yellow, body lift, 33's sold
Reply With Quote
  #2  
Old 06-30-2011, 03:29 PM
DiabloBlanco DiabloBlanco is offline
Get Lifted.
 
Join Date: Nov 2010
Posts: 6,402
Default Re: aw sad!

It aint dead, its sitting in my fucking driveway.
__________________
YZ the way to be!
The Brotherhood!

Mods to come: Camburg entry 6.0 system. FiberwerkX Fenders and bedsides. Tube bumper.
R.I.P. Jeff Ashton. 1992-2011
Reply With Quote
  #3  
Old 06-30-2011, 03:39 PM
Rango88 Rango88 is offline
N/A
 
Join Date: Jan 2011
Posts: 9,031
Default Re: aw sad!

The guy who wrote this sounds like a pompuous a**, I bet you he drives a Camry Hybrid and doesnt know sh*t about Rangers
Reply With Quote
  #4  
Old 06-30-2011, 03:43 PM
2004xlmiller 2004xlmiller is offline
Ford Ranger Driver
 
Join Date: Jun 2010
Posts: 12,689
Default Re: aw sad!

Quote:
Originally Posted by DiabloBlanco View Post
It aint dead, its sitting in my fucking driveway.
x2!! im lookin at it right now. hahaha.
Reply With Quote
  #5  
Old 06-30-2011, 06:22 PM
Fordzilla80 Fordzilla80 is offline
Welcome to FRF!
 
Join Date: Oct 2010
Posts: 8,952
Default Re: aw sad!

Quote:
Originally Posted by pink.rocker View Post

"It would be even smaller than their old F100, but would have all the capability of a full-size truck. The name had previously been used for a trim level on the F-100."
I will be the first to discredit this *******. I, a proud F100 and Ranger trim level owner, find it disgraceful that he dared to narrow out the F100, when the F150 was the same exact truck as the F100, and the Ranger trim levels were offered on every single Ford full size truck, from the F100 all the way up to the F350. Guy needs to get his facts straight.

Oh yea, my Ranger is still in my driveway too, and will continue to be on the road way past that douchebag's dying day if I have my way about it.
Reply With Quote
  #6  
Old 06-30-2011, 09:42 PM
nicksranger01 nicksranger01 is offline
Ford Ranger Driver
 
Join Date: Jun 2011
Posts: 1,155
Default Re: aw sad!

it sure is sad but damn it my Ranger aint going anywhere till the frame rots away and even then i will keep her going
Reply With Quote
  #7  
Old 06-30-2011, 09:50 PM
busterdude2 busterdude2 is offline
SoCal Ghost
 
Join Date: Dec 2010
Posts: 105
Default Re: aw sad!

Quote:
Originally Posted by Rango88 View Post
The guy who wrote this sounds like a pompuous a**, I bet you he drives a Camry Hybrid and doesnt know sh*t about Rangers
And I noticed he used a Ranger picture straight from Wikipedia too.
__________________
1995 Ford Ranger XLT 4.0L V6 Auto...Totaled at 256K Miles
1998 Ford Ranger XLT 4X4 4.0L V6 Auto 120K Miles
Quote:
Originally Posted by Fordzilla80 View Post
Your manstinct must be broken dude.
Reply With Quote
  #8  
Old 07-01-2011, 05:25 AM
sgtsandman sgtsandman is offline
Tank Diver
 
Join Date: Mar 2010
Posts: 3,078
Default Re: aw sad!

Andy Sheehan is a liberal idiot. I'm sure if it isn't an eco friendly vehicle like a Smart car or a Prius, he doesn't know squat about it.

In any case, I got my brand spanking new 2011 XLT 4X4. I'll be good for a long time.
__________________
Sgtsandman's Work in Progress
2011 Ranger XLT, 4X4, 4 door Super Cab. 4.0L, 5 Speed M50D-R1HD, 3.73:1, 8.8" open differential, Jason Pace cap
1999 Honda CR-V EX, RT4WD, 2.0L, 5 Speed MT, 4.56:1, open differential
Reply With Quote
  #9  
Old 07-01-2011, 09:13 AM
DiabloBlanco DiabloBlanco is offline
Get Lifted.
 
Join Date: Nov 2010
Posts: 6,402
Default Re: aw sad!

lol! I love that^
__________________
YZ the way to be!
The Brotherhood!

Mods to come: Camburg entry 6.0 system. FiberwerkX Fenders and bedsides. Tube bumper.
R.I.P. Jeff Ashton. 1992-2011
Reply With Quote
  #10  
Old 07-01-2011, 10:00 AM
RangerJustin RangerJustin is offline
~+!)@(#*$&%^
 
Join Date: May 2009
Posts: 3,033
Send a message via AIM to RangerJustin Send a message via Skype™ to RangerJustin
Default Re: aw sad!

I just don't understand why they keep saying get an F150. I have an F150, but when it comes to wheeling a compact truck is the way to go and nothing being built today can match the Ranger in that aspect.
__________________
Sold:2004 XLT 4x2 Ext. Cab. 3.0 Mods: 3" spindle, AAL, shackle, 32x11.5 on 15x8s, billet grille, clear corners, flow 40 dumped, line-x, CB/PA, traction bars, lil sound system, auto up down windows
Sold:2005 XLT 4x4 Ext. Cab. 4.0 Mods: ProComp lights w/ HID swap on tabs, 32x11.5 on 15x8s, CB/PA, black out heads/corners, lil sound system, cranked t-bars, flow 40 dumped, line-x, shell, bed rug, 06+ tails, metal tail gate handle since plastic one shattered, OHC, Mustang Dome.
Reply With Quote
  #11  
Old 07-01-2011, 10:48 AM
Fordzilla80 Fordzilla80 is offline
Welcome to FRF!
 
Join Date: Oct 2010
Posts: 8,952
Default Re: aw sad!

Quote:
Originally Posted by RangerJustin View Post
I just don't understand why they keep saying get an F150. I have an F150, but when it comes to wheeling a compact truck is the way to go and nothing being built today can match the Ranger in that aspect.
The majority of those buying trucks these days are dimwitted and easily influenced by what others tell them. Therefore, they'll fall for anything the dealer says, and Ford is taking advantage of this. I'd be willing to go out on a limb and say at least 40% of today's trucks are not even used for their intended purpose, rather people movers, hence the popularity of crew cabs. A base F150 costs about 3K more than a base Ranger in my area, and has quite a bit more towing capacity/payload. Dealers hit this fact hard, and it unfortunately helps them sell more trucks. They'd rather sell a $24,000 truck, than a $17,000 truck. Also, today's dealers don't tend to know much about their vehicles. They go by what is popular, and what people want. The F150 is what people want. So naturally, dealers are gonna try and push individuals into F150's.
Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Sad sad sight at the junkyard Yeller Off Topic 6 06-27-2011 09:28 PM
A sad tale...? jbutler General Ford Ranger Discussion 17 06-13-2011 12:54 PM
So Sad! Pbav8tor Vehicle Snapshots 13 06-11-2011 04:23 PM
OK here's my sad story lola521 General Ford Ranger Discussion 41 05-19-2011 07:44 AM
The Ranger got stripped..........Sad sad day! Casper Vehicle Snapshots 38 09-01-2010 08:45 PM