Re: Ford to possibly phase out Mercury
May 28, 2010
To: All Ford and Lincoln Mercury Dealers
Subject: Mercury Brand Media Speculation
Many of you are aware that several media outlets on Thursday published stories speculating on the future of the Mercury brand. Understandably, this has caused some confusion and frustration within the dealer network, and we have received phone calls and e-mails requesting answers.
As we reinforced in the media, like any good business, we always are assessing our business portfolio and product plans. However, we have nothing new to announce at this time.
Our commitment is to maintain a collaborative relationship with our dealer partners. As remains our practice, we will not announce major business decisions without first communicating with you. If you have questions about the business, please continue to reach out to your Regional Sales Manager.
In addition, the Direct Impact (DI) public relations agency that we established a few years ago to help the entire dealer network with local media engagement and community outreach is available. If you receive local media inquiries or simply need communications support now or at any time, please take advantage of Direct Impact's experience and expertise.
This will help ensure a consistent message and accurate reporting of the situation and help all of us reassure current Mercury customers of our continued commitment to them.
As always, our pledge is to continue working with you and to keep the lines of communication open on all matters that affect our collective business.
Thank you for your continued support and business.
Kenneth M. Czubay
Vice President, U.S. Marketing, Sales and Service
Ford Motor Company
This is what I got in my ford email
1998 Project Black Stallion
4.0 built by me with .030 pistons comp cam head and intake work. 3" BL explorer rear spring and a t-bar crank comp x-alloys on 33" BFG AT TA KO's
1987 Project Blackfoot
2.3 soon to be turboed with a 4/5 drop and 18's not sure which ones yet and a complete redo of the interior