Originally Posted by Alon
I am a Marketing major at California State University Long Beach and I am taking a Marketing Research class right now. We have to do research on a topic and then analyze and study the data.
I would really appreciate it if you could all take a few minutes and fill out this online survey for me.
Click Here for Questionnaire
However you left out a couple details.
Comparing buying a F-150 you stated fuel
economy and pricing. However to me and others
SIZE would be a big or bigger factor...
Concerning the questions about what one would
address in needs of purchasing a new Ranger,
such as redesign, fuel economy, size....etc.
Well it's kind'of a mute point to me cuz I just
bought a 2011 Thursday. I wanted one of the
last of its' kind, the end of an era, an age. Maybe
some people would say I wanted a dinosaur?
Regardless, your choices of 1-5 is another mute
point in my case since those answers couldn't
get me to buy another Ranger in this short of time
On last thing concerning owning previous Rangers.
My new Ranger is my third Ranger. That in
itself would bring up all sorts of related questions.
In your survey I tried to choose 2 different
model year ranges because my 2 previous
came from different timelines as you listed.
Maybe you ought'ta send a copy of your results
to Ford and try to put some sense back in
their brains! (Where's ole man Henry Ford
when we need him?
btw, Since you are in Marketing I strongly suggest,
as I would to anyone who has an involvement
with anything Ford, that you should read
Henry Ford's auto-biography, "My Life and Works".
It's one of the most interesting books you can read
about business, marketing and about Henry Ford
himself, what made him larger than life and what
he really thought. The guy really was a genius....
I buy Fords in large part, as much because of him
and what his dreams were for, the average man.
By contrast, GM is run by the completely opposite
philosophy than that from Henry Ford. GM was
totally built on greed. The bankruptcy of GM, to
me, only strengthened my beliefs in what Henry
Ford stood for, and at least GM's bankruptcy
showed their fallibility based on their flawed
philosophy. Crap on GM and the cars and trucks
they rode in on!