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Originally Posted by Crowd88
on another note, it seems ford has won the battle already. most ppl are leaning for the f150 if there are no more rangers, so I guess that just shows exactly how "smart" Ford is. just think of the profit tthey are gonig to make on new f150 owners in the next few years.
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And how much more profit they would have made if they had re-designed the Ranger into something the public couldn't resist. But guess what Ford couldn't do? Any smart auto maker would be able to do it. The public buys what looks good, has mass appeal, and is affordable. The F150 doesn't have mass appeal at all, and isn't really affordable to the average American. Ford would make much more money if they lowered the cost of their vehicles, and made them more appealing to people. Look at the Camaro and the Challenger.