ive run bfg ats, mts and just got these. My bfs (both sets) were used and both were loud and rode very ruff. but like i said, i didnt buy them brand new. between them and my new geolanders, there is a night and day difference between the two. these are sooooo much quieter and smoother. it feels like im riding around in a stock truck which i love.

it might be apples to oranges though as im compairing new tires to used tires

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2017 Ford Fiesta ST
2014 Ford Escape Titanium Ecoboost AWD